TAG CLOUD(Technologies lead to Adaptability & lifelong enGagement with culture throughout the CLOUD) s a European project co-funded by the Seventh Framework Programme of the European Commission that aims to generate lifelong engagement with cultural heritage through social media, augmented reality and storytelling applications based on the cloud.

1. Using Cloud Technologies for Engaging People with Cultural Heritage
   Silvia De los Rios, Maria Fernanda Cabrera-Umpierrez, Maria Teresa Arredondo, Patricia Abril, Viveca Jiménez, Technical University of Madrid (UPM), Spain; Christos Giachritsis, BMT Group Limited, United Kingdom
2. Tailoring Lifelong Cultural Experiences 
   Jacqueline Floch, Shanshan Jiang, SINTEF, Norway; Maria Eugenia (Xenia) Beltran, INMARK ESTUDIOS Y ESTRATEGIAS SA, Spain; Eurydice S. Georganteli, Ioanna N. Koukouni, University of Birmingham, United Kingdom; Belén Prados, Lucia María Pérez, Maria del Mar Villafranca, Patronato de la Alhambra y Generalife, Spain; Silvia De los Rios, Maria Fernanda Cabrera-Umpierrez, Maria Teresa Arredondo, Technical University of Madrid (UPM), Spain
3. Designing Personalised Itineraries for Europe’s Cultural Routes
   Eurydice S. Georganteli, Ioanna N. Koukouni, University of Birmingham, United Kingdom
4. Adaptive user experiences in the cultural heritage information space.
   Luke Speller, Philip Stephens, Daniel Roythorne, BMT Group Limited, United Kingdom
5. Using Augmented Reality and Social Media in Mobile Applications to Engage People on Cultural Sites
   Silvia De los Rios, Maria Fernanda Cabrera-Umpierrez, Maria Teresa Arredondo, Miguel Páramo, Technical University of Madrid (UPM), Spain; Bastian Baranski, Jochen Meis, Michael Gerhard, GeoMobile GmbH, Germany; Belén Prados, Lucia María Pérez, Maria del Mar Villafranca, Patronato de la Alhambra y Generalife, Spain
6. Engaging People with Cultural Heritage: Users’ Perspective
   Maria Eugenia (Xenia) Beltran, Yolanda Ursa, INMARK ESTUDIOS Y ESTRATEGIAS SA, Spain; Silvia De los Rios, Maria Fernanda Cabrera-Umpierrez, Maria Teresa Arredondo, Miguel Páramo, Technical University of Madrid (UPM), Spain; Belén Prados, Lucia María Pérez, Patronato de la Alhambra y Generalife, Spain